eMarketing reflections

Use Twitter to monitor your brands online March 15, 2010

Are you monitoring what is being said about you and your brand online? Are you able to react immediately if your brand is being trashed in a blog or an online discussion? There are many ways to monitor your customers online but the real effective ones will be done by a third party and cost you a lot of money. Anyway, even then you should always be asking yourself if you are able to react quick enough to contain the damage. Whenever your business is too small to contract a third party, or if you do but still want to keep your own finger to the pulse, you should be thinking about Twitter.

Why use Twitter to monitor?
At this moment Twitter is the place where people comment online, so this is where you probably find a large percentage of your customers. If used in the right way, Twitter will show you real time results, which allows you to react immediately to any damaging publication. It is much easier for your customers to react to your postings on Twitter than on a blog and you can publish your own comments and messages also much quicker. Because of its short messages Twitter is the ideal messaging service to use on your mobile phone, so you keep up to date where ever you are. On top of this all Twitter has several great tools to help you monitor your brand like Tweetdeck and Hootsuite.

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